Darshan was the one who moved things. Amongst the 3 brothers, the eldest was a financial wizard, the youngest was on ops. But Darshan bought in great insight. In 1985, when they were thinking of selling more pain balm, Darshan asked ‘Why show only elbows & ankles of old people? Why not whole back? BackContinue reading “A String of Insights”
Tag Archives: insight
The Summer of 1977
The Indian summer of 1977 had a different kind of fizz. A country emerging from horrors of Emergency and raring to go! Angry young man on the screen setting the trend! A new govt playing tough with Coca Cola & IBM using the FERA act, forcing them to step out leaving the Indian market vacant.Continue reading “The Summer of 1977”
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