In 2011, Airtel brand buzz was just not matching that of Vodafone & Idea. There was intense pressure on them to bounce back. The Three big players were pumping in big monies into their brands. Vodafone‘s Zoozoo gave it massive gains and ‘What an Idea, Sirjee!’ was rocking it for Idea. Airtel had pumped inContinue reading “The Friendship Turnaround”
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