The Friendship Turnaround

In 2011, Airtel brand buzz was just not matching that of Vodafone & Idea. There was intense pressure on them to bounce back. The Three big players were pumping in big monies into their brands. Vodafone‘s Zoozoo gave it massive gains and ‘What an Idea, Sirjee!’ was rocking it for Idea. Airtel had pumped inContinue reading “The Friendship Turnaround”

When the Spirits Cast their Spell

‘When Mohanlal Dayal was born, he was placed on the lid of a huge ceremonial cooking pot or Tapela and was called Chhibabhai. The logic was that bad spirits would not be attracted to a baby with such an ugly name’ says Ramesh Chauhan on the patriarch of one of India’s oldest business family. MohanlalContinue reading “When the Spirits Cast their Spell”