The Changing Colours

This is a story of two great women copywriters. One was conservative, other was a rebel. Both worked on the same categroy at two different points of time. And with the phrases and lines they penned, they went on to deeply impact the feminist sensibilities of generations of women. *** Shirley Polykloff was quite sure thatContinue reading “The Changing Colours”

Dance Like No One Is Watching!

Sometime in ‘93, Piyush Pandey was rushing from Hawaii to Mumbai, cutting short his holiday. His MD, Ranjan Kapur had just called – Cadbury’s was quiet unhappy with O&M’s work on Dairy Milk and had opened up a fresh pitch. O&M was on the verge of losing the account. Cadbury’s was desperate to grow theirContinue reading “Dance Like No One Is Watching!”

The Friendship Turnaround

In 2011, Airtel brand buzz was just not matching that of Vodafone & Idea. There was intense pressure on them to bounce back. The Three big players were pumping in big monies into their brands. Vodafone‘s Zoozoo gave it massive gains and ‘What an Idea, Sirjee!’ was rocking it for Idea. Airtel had pumped inContinue reading “The Friendship Turnaround”